FTX Becomes MLB’s Official Cryptocurrency Exchange Brand in Long Term Deal
Following the naming rights deal for the NBA’s Miami Heat arena and the partnership with the esports giant TSM, FTX Trading Limited revealed a long term partnership with the professional baseball organization Major League Baseball (MLB). FTX Partners With Major League Baseball FTX Trading Limited and its parent company West Realm Shires Services Inc., has announced “a new long-term, global partnership,” according to mlb.com . The deal means that FTX will be the official cryptocurrency exchange brand for the professional baseball league. The long-term partnership is meant to increase FTX Trading Limited’s “brand awareness,” alongside helping the MLB innovate. The FTX.US logo will be featured on umpire uniforms at the MLB’s All-Star Game in July. The company has also formed an agreement with MLB Players Inc. and this gives the crypto exchange promotional-channel access and the rights to “players in content creation.” Sam Bankman-Fried, the CEO and founder of FTX said the company look...
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